The key to maximizing this potential lies in full-funnel media orchestration. Upper-funnel tactics like Streaming TV ads and Amazon DSP build brand awareness and consideration. Mid-funnel strategies using Sponsored Brands and video ads maintain engagement and drive consideration. Lower-funnel Sponsored Products ads convert high-intent shoppers. When executed cohesively, this approach creates a powerful flywheel effect.

What makes this particularly valuable is the ability to measure incrementality. Through AMC’s advanced analytics, brands can isolate the impact of their Amazon advertising on total retail sales, not just Amazon.com transactions. This helps justify marketing investments and optimize budget allocation across channels.

The integration of AWS’s machine learning capabilities with AMC enhances brands’ ability to understand omnichannel purchase behavior. Brands can use these insights to inform both digital and physical retail strategies, from shelf placement to promotional timing.

For brands seeking to maximize their retail presence, the message is clear: sophisticated use of Amazon’s advertising and analytics tools, centered around AMC, can help create measurable insights across retail channels – providing valuable data to inform both digital and physical retail strategy. This technological integration represents an important opportunity for brands to better understand and potentially influence consumer behavior across all retail touchpoints.

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