TIM'S
IMPACT
ON
BUSINESS
A FEW THINGS I'M REALLY PROUD OF
My Teams
I've been privileged to have led and built world-class digital, commercial, and creative teams
Being a teammate of, and empowering ladies and gentlemen to create something bigger than themselves is hands-down the brightest light in my journey
Amazon (at various companies)
Full ownership of Amazon businesses up to mid-nine figures
Consistent delivery of durable, scalable growth; top & bottom line as well as category shar
Definition & implementation: go-to-market strategy | full-funnel marketing | Amazon-specific merchandising strategy | “tentpole” event strategy
Maintaining & growing share in key categories, amidst proliferation of nascent brands in a dynamic landscape
Leveraging marketplace intelligence to evolve go-to-market strategy
Conair, LLC
Architected end-to-end digital transformation of Conair, LLC; including brands like Conair, Cuisinart, & BabylissPRO
Delivered back-to-back years of double-digit ecommerce growth for Conair, LLC delivering outsized, profitable digital revenue gains
Jimmy Jazz
Architected end-to-end omnichannel transformation of Jimmy Jazz; spanning all aspects of the Organization
Exit: led profitable growth in crucial ecommerce channel attracting multiple suitors and sale to strategic buyer
Delta Galil
Delivered 70% growth on Amazon business at Delta Galil licensed brands such as Lacoste, Tommy Hilfiger, Calvin Klein & owned brands including 7 For All Mankind
Launched Amazon Private Brand, Mae (women’s intimates) to great success
Origins (Estee Lauder Companies)
Led omnichannel for Origins (Estee Lauder) delivering significant growth in key Sephora & Macy's businesses
Ray-Ban (EssilorLuxottica)
Re-platformed Ray-Ban & actualized online custom configurator, “Ray-Ban REMIX,” resulting in +50% incremental revenue for crucial Brand website
MEDIA
AS FEATURED ON "THE DIGITAL DRIVE" WITH AARON CONANT
Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack
In the early days of eCommerce, brands could advertise and sell on Amazon without a defined strategy. Today, Amazon should be used as a storytelling medium. How can you optimize your presence on Amazon?
With new brands hijacking market share from brands with an established Amazon presence, eCommerce executive Tim Zawislack says to expand your channels and advertising strategies. This requires integrating top-of-funnel advertising with branding and retail efforts to increase platform visibility and generate customer loyalty. Tim also recommends hiring an Amazon agency as an extension of your marketing team to ensure adequate market share and optimize ad spend.
Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with Tim Zawislack about the past, present, and future of Amazon. Tim shares how to develop an omnichannel Amazon strategy, how to integrate AMC into your ads strategy, and what he learned from leading eCommerce efforts for legacy brands.
MEDIA
AS FEATURED ON "THE DIGITAL DRIVE" WITH AARON CONANT
Going Beyond the DTC Checklist With Tim Zawislack
In this episode…
How can you focus on building your direct-to-consumer presence and not take away from your valuable time? Is it possible to measure performance engagement across eCommerce platforms?
Tim Zawislack says that understanding the metrics and connecting with your creative and marketing team can eliminate disparate groups and cultivate a remarkable product. By optimizing how you recognize click-through rates, performance reviews, and data, you can target and connect with consumers through SMS and email messaging. But data isn’t everything. Relating with your consumers through holistic communication on the value of your brand is crucial. Once you articulate that to your consumer, they become enthusiastic about your brand.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques.
LET'S TALK
