The way we shop online is undergoing a fundamental transformation, and if you’re in ecommerce, digital commerce, or omnichannel retail, you need to pay attention. We’re witnessing the emergence of agentic commerce – where AI assistants don’t just help you find products, they can actually complete purchases on your behalf.
The Search Paradigm is Shifting 🔄
Traditional search is losing its grip, especially among younger consumers. Nearly half of Gen Z now starts their product searches on social media platforms rather than Google. Add to this the fact that 47% of Gen Z uses generative AI weekly, and you can see where this is heading.
The implications? Your SEO strategy built around short keywords may soon be obsolete.
From Keywords to Conversations 💬
AI-powered search is fundamentally different from traditional queries. Instead of typing “red running shoes size 9,” customers are having natural conversations: “I need comfortable running shoes for my morning jogs, something that goes well with my workout gear, under $150.”
This shift means:
- Product descriptions need to be more conversational and context-rich
- Customer service integration becomes crucial for AI training
- Long-tail content that answers specific questions gains importance
