Engaging Content
December 18, 2024
GREAT SCOTT!
December 23, 2024
Since COVID, marketing has become a WAY more dynamic and video-centric landscape.
Marketers must meet customers where they are, and engage with them how they wish to consume (if you’re lucky) your message. Attention spans are nil if content is irrelevant BUT if a brand is serving up content worth consuming, the world is your oyster. Customers are far more educated than some brands realize and by voting with their wallets, consumer actions have flipped ancient go-to-market paradigms.
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Video dominance: Explosive growth in short-form video content (TikTok, Reels, Shorts), live streaming, and video conferencing for both business and personal use. These aren’t just for kids anymore.
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Personalization: Enhanced AI-driven content recommendations and personalized user experiences across platforms, with increased demand for tailored communications. What’s in it for ME?!?
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Trust and authenticity: Rise in user-generated content and “authentic” messaging over polished corporate communications. Greater emphasis on transparency and real-time engagement. The days of mailing it in are loooong gone.
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Mobile-first design: Content optimized for mobile consumption, with shorter formats, vertical video, and touch-friendly interfaces becoming standard. Good luck to those still designing based on looking at 100″ content on the boss’s jumbotron.
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Omnichannel integration: Seamless communication across multiple platforms, with businesses adopting integrated messaging systems across social, email, and messaging apps.
This is tough stuff and requires a ton of orchestration but the tools are there (and customers are ready to believe in and support beloved brands) if your team is willing to put in the time.
