And let’s talk about go-to-market plans (or lack thereof.) Launching products without one is like trying to conduct an orchestra where every section is playing a different song. Sure, you’ll hit some right notes by accident, but the overall performance will make listeners run for the exits.

Sharp, well-orchestrated brands understand that marketing is the final piece of the puzzle, not the whole picture. Apple didn’t become Apple by marketing mediocrity – they built revolutionary products, mastered their distribution channels, and coordinated precise product launches. Their marketing simply told the story their innovation had already written.

So before throwing money at marketing agencies, brands should look in the mirror. The best storytellers can’t sell a story that doesn’t exist. Innovation, strategy, and execution create the foundation – marketing just helps the world see it.