Let me paint you a picture of retail media’s glow-up, where shopping meets Silicon Valley in a match made in marketing heaven. The biggest plot twist? […]
Let me crack the code of cross-device attribution while keeping privacy advocates happy and marketers sane (a delicate balancing act if there ever was one). Clean […]
Brass tacks: today’s customer is essentially a digital shapeshifter. One minute she’s scrolling Instagram, the next she’s comparing prices on Amazon, then suddenly she’s in-store scanning […]
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