David Conforti, CEO, Varfaj & CEO, Chattie
🎙️ Featured Episode: David Conforti on the Future of Commerce
From Private Equity to E-commerce Pioneer: A Conversation That Will Change How You Think About Customer Relationships
🔥 Just Dropped: My latest conversation with David Conforti, Co-Founder & CEO of award-winning Shopify Plus agency Varfaj and conversational commerce pioneer Chattie.
💡 What You’ll Learn:
🚨 The SEO Apocalypse is Here
David breaks down how traditional search optimization is dead – and what smart brands are doing instead. From TikTok Shop discovery to Reddit reviews, the game has completely changed.
🏆 Why “Boring” Strategy Beats Flashy Tech
Forget AR/VR pipe dreams. David reveals why mastering loyalty programs and community building will destroy competitors using expensive tech gimmicks every single time.
🎯 The TikTok Shop Paradox
Should you play in ByteDance’s walled garden? David’s insider perspective on treating social commerce as customer acquisition (not profit centers) could save your brand millions.
💬 Building Digital Town Squares
Get an exclusive look at David’s latest venture, Chattie, and how conversational commerce is creating authentic brand-customer relationships that traditional marketing can’t touch.
🎯 Perfect If You’re:
- E-commerce Founder looking to stay ahead of platform changes
- Marketing Leader tired of diminishing returns on traditional channels
- Retail Executive navigating digital transformation
- Anyone who wants to understand where commerce is actually heading (not just the hype)
💎 Standout Moments:
“I’d be far more concerned if my competitor rolled out a kick-ass affiliate program and had a community of a thousand 15-year-olds creating content daily than if they launched some crazy AR/VR strategy.”
“The brands that are going to win are the ones that actually know their customer, know their COGS, know their profitability and their channels and their CAC.”
📈 About My Guest:
David Conforti brings a rare combination of Wall Street rigor and e-commerce execution. After cutting his teeth in private equity at Arcadia Investment Partners, he co-founded Varfaj in 2018, which has since transformed digital experiences for major brands including:
- 🛍️ Unilever
- 💄 JLo Beauty
- 🏢 Mark Cuban Companies
Recent Recognition:
- Top 1000 Global Companies (2022)
- Top B2B Service Provider NYC (2022)
- Clutch Top E-Commerce Development Agency (2021)
His latest venture, Chattie (launched 2023), is pioneering the future of conversational commerce by creating authentic digital communities for brands.
🚀 Ready to Future-Proof Your Commerce Strategy?
This isn’t your typical “what’s hot in retail” conversation. David and I dig deep into the operational realities of building sustainable commerce businesses in an AI-driven world.
Listen now and discover why the smartest brands are doubling down on community over technology.
📱 Share This Episode:
#EcommercePodcast #DigitalTransformation #CustomerExperience #ShopifyPlus #ConversationalCommerce #RetailStrategy #TimZawislackPodcast
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