Join Tim Zawislack as he sits down with Angel Scheid, Chief Growth Officer at JetFuel (Stagwell Network), for a conversation about what happens when brand activations stop being passion projects and start showing up on the P&L. Angel has spent two decades working across experiential, creator-led moments, and retail media, and her take is simple: these are not separate conversations. They are the same conversation.

Angel led Amazon’s first-ever Prime Day Concert featuring Ariana Grande, built AT&T’s co-marketing platform that funded 142 hyper-local activations with double-digit sales lift, and scaled Mosaic North America from employee #3 to an 800+ person operation with 150x revenue growth. She has done it from both the agency and the brand side, and she knows what works and what is just noise.

🔥 What You’ll Discover:

• How experiential went from impressions and sample counts to speaking the same language as paid media and retail analytics
• Why brands are now bundling experiential activations directly into retail media packages and what that means for commerce
• The shift from category-based to audience-based brand partnerships, and why a wine brand partnering with the NBA makes more sense than you think
• How to structure creator partnerships around authenticity, not scripts, and why the best creators already own the product before the brand ever calls
• The operational playbook behind scaling from 3 people to 800+, including why process is the thing nobody puts on a board deck but wins every time
• Protecting culture through M&A and rapid growth by letting it come from the bottom up, not the top down
• Why the brands winning right now are investing in both brand and performance together, not picking one over the other
• The return of IRL in a world flooded with AI-generated content, and why analog experiences are having a moment

💡 Key Insights: Angel talks about why the shift from vanity metrics to commerce-tied measurement is the thing that actually opens up experiential budgets. She walks through how the most strategic activations are designed backward from outcomes, tracked through CRM and retargeting, and built into omnichannel retail media plans. Her take on why AI is actually making IRL experiences more valuable, not less, is worth hearing for anyone planning their 2025-2026 marketing mix.

🎯 Essential Viewing For:

✅ Brand marketers and CMOs rethinking experiential ROI

✅ Retail media and shopper marketing professionals

✅ CPG and beauty brand leaders investing in activations

✅ Agency leaders working through growth and M&A

✅ Creator economy strategists looking for what actually works

✅ Omnichannel leaders trying to break down internal silos

✅ Anyone who has ever had to justify experiential spend to a CFO

🚀 About Our Guest: Angel Scheid is the Chief Growth Officer at JetFuel, part of the Stagwell Network, where she works with brand leaders across CPG, beauty, tech, and retail to build programs that drive consumer acquisition and retail performance. She previously spent six years scaling Mosaic North America’s U.S. operation and held senior leadership roles at MuteSix (Dentsu) working with clients including Theory, Helmut Lang, Farmacy, and Conair. Angel holds a Digital Marketing Certificate from DePaul University, is a Progressive Grocer Top Women in Grocery honoree, and a mentor with She Runs It and WISE (Women in Sports and Events).

If you have ever struggled to prove experiential ROI to your finance team, this conversation is your playbook. 🎧

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